Episode Description

What does it mean to successfully rebrand a company? Why is it so essential to have a brand “story”? Join host Todd and guests John Lenker and Assaf Arie as they discuss best practices in attracting and retaining top talent, the role of brand perception in hiring, how behavioral science relates to marketing, and much more.

John Lenker is the Founder and CVO at LENKER. He is a marketing strategist and communications artist who helps clients develop and promote products and services that attract, inform, and invoke. His prognostications regarding the future of marketing communication arts and technology are detailed in his book, Train of Thoughts: Designing the Effective Web Experience (New Riders, 2002).

Assaf Arie is the Chief Executive Officer at LENKER. He is an entrepreneur, business strategist and growth hacker, as well as Partner and CEO of LENKER. He has successfully raised over 22M USD for business ventures from private investors and financial institutions, and has seen double-digit IRR on all investments under his management. In his time as CEO at LENKER, the company’s revenues have grown by 20x.

Todd Takes

1. Elevate Your Brand Beyond the Logo. Your brand goes beyond just your name and logo. It’s a holistic representation of who you are. Take the time to paint a vivid picture of your brand for people and consider how you want to stand out and differentiate yourself.

2. Cultivating a positive culture is crucial. Demonstrating genuine care for your team not only makes it easier to attract and retain top talent but also plays a significant role in attracting and retaining high-quality clients.

3. Setting Your Sights on Market Leadership: I really appreciate the question John posed: What could you do that if done would make you the market leader?‘ This is a pivotal question to ask yourself. Set aspirational goals, think big, and then work backward to figure out the practical steps to turn your vision into a reality.


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