Episode Description

Brad Smith, founder of Sonar, highlights the criticality of operations teams being proactive, advocating for creativity and critical thinking in problem-solving, and shares his unique perspective on innovation, defining it as the antithesis of insanity by advocating for doing something different every day, taking risks, and innovating.

Brad is the Co-Founder and CEO of Sonar. He has over a decade of experience in turning ops teams from reactive roles to proactive business drivers. His efforts have catapulted the company to become the top-rated change intelligence platform and Top 50 Software by G2.

todd takes

1. In the fast-paced world of construction, it’s easy to get caught up in the whirlwind of reacting to urgent matters. However, it’s crucial to remember the value of creating white space in your schedule for strategic and proactive thinking. Speed may seem like the path to efficiency, but it doesn’t always lead to the best results. Taking a moment to pause and reflect can ultimately save you time and resources in the long run. 

2. One thought provoking question to consider as raised by Brad is what shouldn’t we be doing? This question holds significant importance when it comes to setting priorities for your construction projects and strategies. Trying to do everything for everyone is not a sustainable approach. To maximize your effectiveness, it’s essential to be crystal clear about your priorities and focus your efforts accordingly.

3. In the realm of technology adoption, it’s easy to fall into the trap of having to keep up with the Joneses. However, a more prudent approach involves understanding your industry, your team, your company culture, and the specific challenges that you are trying to address. Before investing in the latest tech solutions, take the time to identify the precise problems you need to solve, ensuring that your technology choices align with your unique needs.Thoughtful approach will lead to more effective and sustainable solutions in the construction industry.


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