Episode Description

How are you presenting your company to a watching world and why does it matter to your bottom line? Join host Todd and guests Tom Deane and Noel Brady as they discuss how to ensure that you are catering to your audience and customer base, the importance of first impressions (especially when it comes to your company), and how to empathize with others before making a commitment to change. 

Tom Deane and Noel Brady are the co-founders of ProjectMark. Tom the CEO of ProjectMark. He has spent 10 years in the Construction Industry, working primarily in Cost and Risk Management. He has been a part of multiple project teams across a range of sectors, touching over $5 billion in construction cost. He has a bachelor’s degree in Quantity Surveying from Limerick Institute of Technology. He is extremely passionate about the contech landscape and for making a real difference to daily processes in the industry.

Todd Takes

1.      The image that you are putting out around your company and yourself matters. First impressions are powerful. You want to make sure you are putting your best foot out every time.

2.      When thinking through some ways to better market your brand, I always like to step back and put myself in the shoes of my target audience. What are they thinking and feeling? Once I know that, I can then start helping them get to their destination.

3.      It is so important to let people know you are listening. I try to make it a point to not be the first one to speak when sharing information. Sounds funny at first but if I don’t know where my audience is coming from, I am not going to know where to start sharing the relevant information. 

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