It’s hard to sell somebody something if they don’t know you offer it. Even the smallest companies benefit from marketing. Whether you have one person or a full marketing department, your marketer(s) should be talking to your salespeople to understand what customers are looking for. That should shape your messaging. Read more…
Of approximately 160 million people working full-time in the US, nearly half of them are working in jobs that involve handwork. The production by this workforce supports the economic infrastructure of our nation’s economy. One of the greatest career misconceptions today is that if you don’t go to college but Read more…
With all the options for innovation in the construction industry, you can quickly become overwhelmed while researching and looking for products that will solve a problem your company has. Before you embark on any technology implementation, you should assemble a team that represents a good cross-section of your company. Field Read more…
The construction industry has a marketing problem. Some companies are not even aware that they have a marketing problem, which just compounds the situation. Marketing involves much more than printing up business cards and putting ads in a newspaper. The modern consumer is bombarded by information from a wide range Read more…
For modular construction to improve the industry, we need to figure out how to use different types of components, rather than constructing a modular structure the same way it would be built onsite. We need to innovate so structures are constructed differently. Consider walls. A sturdy wall has several layers, Read more…
The primary reason for utilizing innovation and technology should be to enable your workers to spend less time performing manual tasks while adding value in places where it fits with your company’s goals. There are probably many software tools on the market that would provide great value to your company, Read more…
Would you fit in if you were working in a construction industry job? A lot of people looking for work don’t think so. There is a long-standing perception in our society that construction industry jobs are dirty, difficult, back-breaking labor. And yes, there are certainly jobs like that. However, the Read more…
How do you strategically know whether it’s better to invest in a new software tool or build it internally? Often, that process starts with identifying the problem you need to solve. It needs to be quantified. Find a way to calculate the hours people spend internally coping with or working Read more…
Although there has been a perception that there is limited innovation in construction and the MEP trades, the reality is quite different. There have been advances in construction technology all along, and we are now seeing an increase in the momentum of investment in construction tech. The trades today are Read more…
There are owners who are demanding Revit-only projects, and many companies are feeling increasing pressure to switch from CAD to Autodesk Revit now. If you talk to anyone who has been involved in the transition to building information modeling processes (BIM) – from CAD software to Revit software – they Read more…