In what ways can digital content inform and engage an audience?
On this episode of Built on Strategy we are joined by Todd Weyandt, Marketing and Creative Director with Applied Software. We talk about the current state of software providers serving the AEC industry, building a team that needs to fulfill a multidisciplinary role, and the power and value of current digital marketing trends. Many events over the past year have shifted into virtual events, which in turns makes the activities, lectures, and content much more accessible to a wider audience who are interested in products and services. Within marketing, there is a very real psychological phenomenon regarding people’s fear of missing out, and in such a rapidly evolving industry as software and technology, it is crucial to have efficient messaging and outreach with engaging content.