In today’s episode, we are very lucky to be joined by none other than Todd Weyandt! Todd is the Director of Marketing at Applied Software and Graitec Group, but is perhaps best known for his work as host of the Bridging the Gap Podcast.

Todd is a marketer at heart, which is where he says his true passion lies. Around 8 years ago, he stumbled into the construction industry and Applied Software, and hasn’t looked back since. He became fascinated with the construction industry’s PR issue, people having such a poor, misguided view of what’s really happening, and not able to see the true potential of the industry. Today we are going to discuss his backstory, the challenges of storytelling, and innovation in the industry. Make sure to check it out!

Key Takeaways:

  • Intro (00:00)
  • Todd’s backstory (05:37)
  • Why is our industry so bad at storytelling? (12:58)
  • Telling a good story is easy (16:39)
  • How to get better at planning (36:10)
  • The biggest news stories of the week (58:34)
  • Episode wrap-up (1:19:50)

Resources

Download Download Download
Categories: Appearances