It’s a common misconception that the construction industry is viewed as a traditional; non-tech-forward or innovative industry. Director of Creative Marketing at Applied Software, Todd Weyandt, gives us more insight into the industry. Applied Software is a premier design technology firm; that helps clients optimize their software and training to improve project performance and workflows. Todd gives us insight into the wide personas they serve and the challenges and successes he experiences when generating impactful and valuable content for this diverse audience. Todd deep dives into their efforts to better serve their users with an education buying journey, optimized for each persona and their buying journey stage.
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